Users will soon have a fresh option that enables them to cut down on the volume of AI-created media appearing in their streams. This step comes as the company revealed that it now features over 1 billion AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a full-scale release. This development aligns with a surge in AI content, driven by recent AI video creators.
The Broader AI Trend
Recent reports that almost 10% of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a term for poor-quality, mass-produced content that is often absurd or bizarre.
“We know from our community that a lot of users enjoy content made with AI tools, from AI artwork to educational videos, and we intend to give people the power to see more or less of that, based on their own choices,” stated a spokesperson.
Volume and Proportions
TikTok shared that there are presently 1.3 billion videos on its app labeled as made with AI. Collectively, over 100 mn pieces of content are added to the platform each day, making clips made by AI a minor part of its overall inventory.
Customizing Your Feed
Viewers will be capable of limit or boost the amount of artificial media they watch by opening the content preference option in the platform and selecting AI-made media. Other topics that currently be modified under the tool include current affairs, style, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies require creators to tag “realistic” artificially created content, and it bans dangerous AI impersonations of public figures or crisis events. Any realistic artificial content that is not labeled can be deleted under its user guidelines.
In addition, the app will from now on attach an AI-generated label to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for recognizing artificial media. This step is designed to help prevent users from seeking to bypass the tagging system.
AI Literacy Programs
The platform is additionally introducing a $2m awareness program for specialists and institutions to create informative material about responsible artificial intelligence. This program will assist non-profit groups specializing in educating coding and technology.
Content Safety Approach
TikTok has defended its safety measures, during controversy over proposals to cut jobs for hundreds of content moderators in Britain. TikTok is expected to cut hundreds of positions in its user protection department in its British office, with trade unions and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A senior executive stated that human moderation would remain essential, but AI can protect employees by removing the most harmful content before it gets reviewed by people. TikTok announced a notable drop in disturbing and violent content seen by human moderators over the past year due to the use of its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as swiftly, which is why a extensive automated help is proving valuable work at speed.”
